Today's BS call is for the fine marketing folks at Mission - your tortillas are "new and improved"? Really? People have been making tortillas for decades and you now have a new and improved tortilla?!?
I understand that you need to do something to stand out on packaging and appeal to today's consumers but it still feels dirty. I saw a "gluten free" sticker on beef the other day...since I can't find any definitive answer on whether or not grain fed cattle has gluten in it and since this cut of beef wasn't grass fed I'm guessing they just had a batch of orange gluten-free stickers and started going around the store on a marketing BS sticker-a-thon.
I buy the Mission tortillas but I bought them when they were old and crappy.