"Life is like a box of chocolates, you never know what you gonna get" obviously he didn't have the handy guide that comes under the lid of most chocolates. Sandra and I were recently discussing chocolates and the guide inside the lid. With it you easily navigate to your favorite dark chocolate and caramel, but no guide and you risk eating the "bad chocolates"! Everyone knows what I mean when I say "bad chocolates" so my question is this...why do they make the bad chocolates?
It is somewhat of a hypothetical question but in a day and age where you can buy one song, the one good song, off an album why would you buy a box of chocolates with some good and some bad ones in there? Sure you can buy chocolates a la carte but who does that. How about a box of all good chocolates and also let's make the box look like a book or something camouflage on the table so it doesn't attract so much attention.
Of course the real reason is marketing and for this I feel dirty. Merchandising. We package together a group of items that is ready to be a gift. Me and all of my professional peers have brainstormed a holiday gift pack. Then some guy who doesn't want to spend more time shopping than he has to can make one easy decision and be done. So why does that mean there needs to be bad ones in there...to raise the price while keeping the costs low. Good chocolates cost more than bad ones, however buying a box of twenty chocolates for $10 seems like a deal so fill it with half good and more expensive chocolates and half with the cream filled ones.
So is the legend on the lid a thoughtful helper or an apology that your special someone doesn't love you enough to buy only your favorite chocolates one by one?
It is somewhat of a hypothetical question but in a day and age where you can buy one song, the one good song, off an album why would you buy a box of chocolates with some good and some bad ones in there? Sure you can buy chocolates a la carte but who does that. How about a box of all good chocolates and also let's make the box look like a book or something camouflage on the table so it doesn't attract so much attention.
Of course the real reason is marketing and for this I feel dirty. Merchandising. We package together a group of items that is ready to be a gift. Me and all of my professional peers have brainstormed a holiday gift pack. Then some guy who doesn't want to spend more time shopping than he has to can make one easy decision and be done. So why does that mean there needs to be bad ones in there...to raise the price while keeping the costs low. Good chocolates cost more than bad ones, however buying a box of twenty chocolates for $10 seems like a deal so fill it with half good and more expensive chocolates and half with the cream filled ones.
So is the legend on the lid a thoughtful helper or an apology that your special someone doesn't love you enough to buy only your favorite chocolates one by one?
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